Dear Body Shop

Word Count – 650

Hello, Body Shop. I am writing to inform you of an idea I had that I am certain will make you guys rich(er).
 
 
The holiday season is fast approaching, which means you fine folks are about to get your yearly influx of confused men buying fancy soap and whathaveyous for their wives, girlfriends, sisters, mothers, and such. You are widely known as the last resort safe haven for men this time of year, because as every stand up comic from the 1980s will tell you, men don’t know shit about women.

Or at least that is the commonly held belief. The truth of the matter is nobody knows shit about anybody, men and women included. The grand majority of the population are self-centered pricks, and feel obligated to buy our other self-centered pricky friends something at christmas to avoid those awkward, cold stares at new years parties.

I personally have received some of the worst gifts in my life from women, all of whom bought me things from Spencer’s Gifts, the go-to destination for women buying bullshit presents for the men in their lives they barely know and could care less about. Your male-oriented doppelganger, essentially. I have befriended a few women in my life who knew so little about me that they assumed I would be overjoyed at the thought of getting a Scarface throw pillow or a Family Guy beer cozy.

My friends are dicks, I guess is what I’m trying to say. As I’m sure most other peoples are, too. If any of them actually gave a shit about me, they would have asked what I wanted, instead of panicking at the last minute and guessing what I’d like.

Well, let me give you a little news flash, Body Shop. You want to know something I actually like? Baths.

That’s right. I am a man, I am straight, and I like to bathe. Stop the fucking presses.

I don’t know when it suddenly became “gay” to not want to smell like a pile of dead racoons covered in malt vinegar, but I happen to think that good hygiene should transcend gender boundaries. I would gladly accept one of your last minute emergency baskets as a gift, rather than a bottle of boner pills or a blacklite Insane Clown Posse poster. However, not once in my life has a woman ever put bath salts and satsuma hand wash in my stocking. I have never opened a neatly wrapped box from a lady friend to find coconut soap and body butter. I’ve checked your website, and you only have nine products in your “Men’s” bath section. One of them being a unisex toiletry bag (which does not count), and four others being hemp products. Why do you assume the only men who like to be clean are hippies, Body Shop? I am offended at the insinuation.

My idea, therefore, is for you folks to start marketing yourself as the last ditch shopping destination for both men and women alike. Or hey, go balls out and start producing products just for men. Perhaps something like bubble bath that smells like hickory barbeque sauce, and bars of soap shaped like power tools and tits. Call yourselves “The Man Bath Specialists”, and watch as flocks of frustrated last minute female shoppers line up to buy dual-action body wash that comes in Quaker State bottles.

If I have to get gifts with absolutely no thought put into them, I’d appreciate it if they were things I could actually put to use. That has been your business model for years, and I can’t see why you would not want to maximize your profit potential by branching out to both sexes. You provide quality products that everyone can enjoy, so why not expand your horizons a bit and make christmas a little better for guys like me?

We all like to feel clean, but none of us have a use for a plush electric pig that sings “All The Single Ladies” and farts when you punch it.

– J.D. Renaud

 

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